Leading womenswear brand, Whistles, first commissioned W&Co in 2013 to supply retail displays for its new flagship store on Dover Street in London’s Mayfair, selecting the company’s FabriLite Slim LED light boxes to complement the store’s sleek and minimalist interior.
Since also successfully supplying its tensioned fabric LED light boxes to Whistles’ stores in Glasgow and Birmingham’s Bullring, W&Co was also invited to help fit-out the fashion chain’s new store in St Pancras International Station.
Working closely with Whistles and its store designers, CJF Designs, to establish a clear and concise understanding of all the requirements and objectives for the new outlet, W&Co supplied a number of large format FabriLite LED light boxes to both the womenswear and menswear departments.
One particularly large format light box, located behind the cash desk, which covered an area of over 4 x 3 metres, was so large that it had to be manufactured in several parts and assembled on site.
One of the main advantages of tension fabric systems is that one seamless printed graphic can be stretched across the entire face of the light box to create a high impact visual effect featuring edge-to-edge display graphics.
The St Pancras store was launched last autumn in time to coincide with the London Fashion Week SS15 event. Upon completion, Whistle’s Store Development & Facilities Co-ordinator, Chloë Hines pronounced herself ‘delighted’ with both the displays themselves and the speedy timescale in which they had been manufactured and installed.
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