CoalaSupertack, supplied by Antalis UK, has been used to help transform a dull, unwelcoming reception of a complex of luxury apartments into a striking, tropical statement piece guaranteed to make a lasting impact on visitors.
The apartments offer five star seafront luxury, but the reception, with its plain, white-washed wall did nothing to convey the premium holiday experience awaiting guests.
Keen for the booking office to reflect the high-end interiors of the apartments, the owners sought the help of bespoke creative design and print service company Adverset Media Solutions, also based in Scarborough.. John Easby, Managing Director at Adverset explained: “We were approached by the sales team at Escape2 with the objective of making the booking office of the apartments more attractive to customers. Since the building is located directly on the seafront, we decided to create a vibrant, tropical underwater themeby revamping a breeze blocked wall to exude the five star atmosphere of the apartments.”
Adverset then faced the challenge of finding a substrate that would adhere to the outline of the breeze blocks and were introduced to CoalaSupertack, by their local Antalis Account Manager, Melanie Burns.
CoalaSupertack is a 96 micron, satin white polymeric high-grade calendered ‘high-tack’ vinyl. An industrial grade wall film designed for use on rough and textured surfaces, it is ideal for covering concrete, stucco and brick, as well as low energy or hard-to-stick surfaces, such as ABS plastics. It can be printed using solvent, latex or UV inks.
“We’d previously tested out Supertack on a wall in our offices, but this was our first ‘live’ installation,” reported John Easby. “We did originally consider a cheaper alternative, however Supertackoffers a five year lifespan lifespan and during initial tests it was clear that it was a much more durable substrate and less prone to shrinkage. Antalis provided us with a trial sample, and we were so imoressed with its efficacy that we quickly came to the conclusion that the increased cost was easily offset by the reduction in application time and ease of use.”
The vividly eye-catching imagery was printed onto the CoalaSupertack using a HP Latex 360 large format printer, without any need for additional varnishing or finishing techniques, thus saving further costs and time.
John Easby concluded: “It would be difficult to stick most substrates to a breeze block wall, but when using heat we found that Supertack effortlessly moulded into all of the curvatures, providing a fabulous end result.”
For further information on Antalisvisit: www.antalis.co.uk
For further information on Adverset Media Solutions visit: www.adverset.co.uk