Following the relentless growth of digital printing technology, there has been much talk recently of the impact that industrial print will have on the sign and print sectors in the future. Industrial print is a huge area that covers everything from textile printing to membrane switches, from packaging to printing onto glass and ceramics.
However, for anyone who is currently engaged in the production of signs and graphics, the one rapidly developing area that is of real and immediate interest is the décor sector, as it is one that sign and display companies are already well equipped to service.
Further, it is an area that opens up a host of creative opportunities as well as lucrative additional revenue streams as it is natural extension of signage – with one or two very important differences.
While the primary task of a sign is to identify, inform or advertise, décor’s first priority is to enhance, which isn’t to say that it can’t have an ulterior purpose too. For example, window decorations can also be used to provide privacy or to dilute the passage of UV light. In the same way, the careful placement of decorative wall graphics, printed onto a sound absorbent material, can help to effectively combat the nuisance of noise.
Thus Décor Directions has been created to highlight both the primary and secondary functions of décor, to showcase projects and to provide information on the latest relevant materials, equipment and application techniques, while also helping to acquaint the buyers of signs and graphics, together with retail and interior designers, architects, advertising agencies and other influencers with the myriad decorative possibilities that are now available. We hope too that the site will become the natural meeting place for anyone who is interesting in buying, making or selling decorative ideas and products and to this end, welcome any ideas, opinions, observations or comments that your would like to share.